Performance Marketing Manager

eCommerce
India
May 8, 2025
Full Time
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Job Description

The Performance Marketing Manager will expand and execute virtual strategies to power consumer acquisition, engagement, and retention. You will paintings intently with inner teams and outside organizations to make certain that digital investments generate best ROI across seek, social, display, affiliate, and programmatic channels.

This is a strategic and fingers-on position that blends analytics with creativity and marketing campaign execution.

🛠️ Key Responsibilities

  • Lead end-to-give up performance marketing campaigns across virtual channels (Google Ads, Meta, programmatic, YouTube, and so on.)
  • Define KPIs, construct campaign techniques, and optimize media spend based totally on overall performance metrics
  • Collaborate with emblem groups, innovative groups, and virtual groups to increase compelling content material and CTAs
  • Manage media shopping for, advert placement, and bid techniques to obtain preferred results
  • Perform A/B testing, statistics analysis, and put up-campaign evaluations to tell destiny strategies
  • Track patron journeys, conversion prices, and eCommerce income impact
  • Utilize equipment which include Google Analytics, Data Studio, Meta Ads Manager, DV360, and others
  • Stay updated with enterprise developments and emerging digital systems
  • Collaborate with eCommerce, CRM, and analytics teams to align dreams and reporting

✅ Required Qualifications

🎓 Education:

  • Bachelor’s or Master’s diploma in Marketing, Business Administration, Digital Media, or a associated subject
  • Certifications in Google Ads, Meta Blueprint, HubSpot, or Programmatic Platforms are a plus

👨‍💼 Experience:

  • 5+ years of experience in virtual advertising, performance advertising and marketing, or paid media roles
  • Demonstrated enjoy with ROI-targeted campaigns throughout social, seek, show, and eCommerce
  • Experience in FMCG, retail, or purchaser brand environments is strongly favored

🧠 Skills:

  • Proficiency in virtual equipment: Google Ads, Google Analytics, Meta Business Suite, Amazon Advertising, DSPs
  • Strong information of attribution models, media mix modeling, and overall performance benchmarks
  • Ability to translate records into actionable insights
  • Analytical mind-set with strong communication and stakeholder management abilities
  • Project management and price range ownership enjoy

🌟 Why Work at PepsiCo?

PepsiCo offers a dynamic, fast-paced surroundings where innovation is encouraged, and employee development is a priority. As a Performance Marketing Manager, you will have get right of entry to to:

  • Global emblem budgets and current virtual equipment
  • Cross-practical collaboration with international and regional advertising and marketing teams
  • Autonomy to test, study, and scale what works
  • A effects-pushed way of life that rewards creativity and responsibility

Employee Benefits:

  • Competitive earnings and annual overall performance bonuses
  • Health, dental, imaginative and prescient, and well-being applications
  • Retirement and savings plans
  • Learning and development opportunities
  • Remote flexibility (based on place and department wishes)
  • Discounts on PepsiCo merchandise and brand products