A Performance Marketer Job at PocketFM is responsible for planning, executing, and optimizing digital marketing and advertising campaigns to electricity customer acquisition, engagement, and sales increase. Unlike conventional marketers, common overall performance marketers focus on data-pushed strategies, making use of paid advertising channels like Google UAC, Meta Ads, and distinct structures to optimize typical performance-primarily based completely consequences. Their function revolves spherical continuous sorting out, reading marketing campaign performance, and enforcing enhancements to achieve the exquisite pass returned on advert spend (ROAS). A successful Performance Marketer technique in Bengaluru calls for a mix of creativity, analytical abilties, and strategic thinking to energy commercial enterprise fulfillment through digital advertising efforts.
- Job Description: Performance Marketer Job at PocketFM
- Role: Performance Marketer
- Company: PocketFM
- Experience: 2 – 3 Years
- Salary: Not disclosed
- Location: Bengaluru
Performance Marketer Job in Bengaluru
Pocket FM is searching out a quite professional Performance Marketer to energy client acquisition and engagement through paid media channels. This position requires records in Meta (Facebook & Instagram) and Google UAC campaigns, with a sturdy analytical method to optimize marketing performance. You might be accountable for executing campaigns, studying overall performance metrics, and refining techniques to maximize and move lower back on funding (ROI). As a Performance Marketer Job in Bengaluru, you may work cautiously with circulate-practical agencies to broaden excessive-acting commercials and improve advertising effectiveness.
About PocketFM
Pocket FM is a maximum-suited OTT audio amusement platform, revolutionizing storytelling through immersive audio reports. With a robust freemium model, Pocket FM offers an enticing audio collection throughout severa genres, fascinating tens of thousands and thousands of listeners globally. Our task is to redefine how audiences consume audio entertainment by turning in great, serialized storytelling reports. With a developing consumer base and a sturdy content library, we hold to growth our attain, making top-rate audio content material cloth available to all. If you’re obsessed with records-pushed advertising and want to be part of a dynamic and fast-growing organization, Pocket FM is the region for you.
Roles of a Performance Marketer Job at Pocket FM
User Acquisition Strategy: Develop and put in force effective advertising and marketing and advertising techniques to build up new customers thru paid media channels like Meta and Google UAC.
Campaign Execution & Optimization: Plan, launch, and optimize overall performance marketing campaigns with a focus on enhancing key metrics together with CPI, ROAS, and retention.
Creative Collaboration: Work closely with the innovative institution to design and take a look at excessive-acting ad creatives that resonate with the goal market.
Market Analysis & Insights: Analyze marketing marketing campaign’s normal overall performance, song enterprise developments, and advise information-subsidized upgrades to beautify advertising effectiveness.
Budget Management: Optimize ad spend to maximize cross backing, making sure rate-green boom whilst attaining marketing goals.
Key Responsibilities of a Performance Marketer Job in Bengaluru
Performance Tracking & Analysis: Use devices like Google Ads Manager, Meta Ads Manager, and AppsFlyer to track and analyze campaign standard overall performance.
A/B Testing & Experimentation: Conduct non-forestall A/B checks on creatives, audience segmentation, and bidding techniques to enhance the campaign’s overall performance.
Attribution & Funnel Optimization: Understand particular attribution models and optimize campaigns primarily based on character conduct and conversion charges.
Competitor Benchmarking: Monitor organization tendencies, analyze competitor strategies, and implement modern advertising and marketing methods.
Reporting & Insights: Prepare specific reviews on advertising marketing campaign performance, presenting records-pushed insights to improve destiny campaigns.
Education & Qualifications Required for a Performance Marketer Job at PocketFM
Bachelor’s or Master’s diploma in Marketing, Business Administration, Data Analytics, or a related region.
1-three years of revel in common overall performance advertising, in particular with Meta Ads and Google UAC campaigns.
Certification in virtual marketing (Google Ads, Facebook Blueprint, and lots of others.) is favored.
Strong analytical mindset, with the capacity to interpret complex advertising and marketing information and derive actionable insights.
Understanding of attribution fashions, purchaser adventure mapping, and conversion optimization techniques.
Skills Required for a Performance Marketer Job at PocketFM
Campaign Management: Expertise in walking and optimizing Meta (Facebook & Instagram) and Google UAC campaigns.
Analytical Skills: Proficiency in statistics evaluation gadgets like Google Analytics, AppsFlyer, and Excel to music and measure campaign success.
A/B Testing & Optimization: Experience with checking out one-of-a-kind creatives, targeting techniques, and advert placements to improve general overall performance.
Audience Targeting & Segmentation: Ability to perceive excessive-charge target marketplace segments and position into effect specifically focused on techniques.
Strategic Thinking & Creativity: Ability to craft compelling ad creatives and marketing and marketing messages that drive engagement and conversions.
Benefits of Working at PocketFM
Competitive Salary & Incentives: Attractive compensation with basic overall performance-based total bonuses.
Health & Wellness Benefits: Comprehensive medical health insurance and well-being applications for personnel.
Flexible Work Environment: Hybrid paintings alternatives with a dynamic and collaborative group lifestyle.
Learning & Development: Opportunities for upskilling through workshops, courses, and mentorship packages.
Career Growth & Recognition: Fast-tune career development with opportunities for promotions and management roles.
Conclusion
A Performance Marketer hobby at PocketFM is an exceptional opportunity for advertising and marketing experts who thrive in information-pushed environments. With a focus on Google UAC and Meta Ads, this characteristic needs knowledge in marketing campaign optimization, goal market focused on, and innovative trying out. Pocket FM offers a brief-paced, modern-day workplace in which you can make an instantaneous effect on patron acquisition and engagement. If you have 1-3 years of enjoyment in overall performance advertising and are keen to increase in a dynamic media-tech business enterprise, this Performance Marketer manner in Bengaluru is the best possibility for you.
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