As Pocket FM Ad Operations Specialist Job in Bengaluru continues to extend its attain and beautify its services, the agency is attempting to find an expert Ad Operations Specialist to sign up for its dynamic group in Bangalore. This characteristic is pivotal in coping with and optimizing digital advertising and marketing campaigns, ensuring seamless advert shipping, and maximizing campaign typical performance to manually the organization’s increase target.
- Role: Ad Operations Specialist
- Company: Pocket FM
- Experience: 1 – 2 years
- Salary: Not Disclosed
- Location: Bengaluru
Ad Operations Specialist Job at Pocket FM
An Ad Operations Specialist manages and optimizes digital advertising campaigns to ensure effective shipping and standard overall performance. They deal with advert trafficking, marketing campaign setup, troubleshooting, and ordinary overall performance evaluation throughout numerous structures like Google Ads, Facebook Ads, and programmatic networks. Their role consists of taking part with income, advertising, and technical teams to enforce ad techniques, song key metrics, and maximize sales. They make sure advertisements follow platform tips, remedy technical problems, and optimize creatives for higher engagement. Strong analytical capabilities, interest in the element, and understanding of the advert-serving era (which includes Google Ad Manager) are vital for the fulfillment of this function.
About Company
Pocket FM is an audio leisure platform that gives a huge series of audiobooks, podcasts, and radio dramas in more than one language. It abilities content throughout various genres, at the side of romance, mystery, self-development, and mythology. The app offers immersive storytelling with expert voice artists, engaging historical past ratings, and serialized content material, making it a famous preference for listeners searching for a possibility to conventional reading. Users can get admission to free and top-charge content material cloth, with a subscription version for one-of-a-kind testimonies. Pocket FM has acquired large recognition in India and the past, appealing to audiences who experience lengthy-form audio storytelling on the cross.
Roles for Ad Operations Specialist Job in Bengaluru
Campaign Management: Oversee the prevent-to-give-up execution of digital advertising campaigns, from initial setup to final reporting, ensuring alignment with consumer targets and well-timed delivery.
Technical Implementation: Configure and control advert trafficking through the usage of industry-stylish systems, ensuring correct advert placement and functionality at some point of numerous virtual channels.
Performance Monitoring: Continuously display screen advertising and marketing campaign metrics, study statistics to pick out trends, and put in force optimization techniques to decorate key performance signs that incorporate click-on on-via fees and conversion quotes.
Collaboration: Work carefully with move-sensible teams, inclusive of income, advertising, and content cloth creators, to broaden and position into impact-powerful advertising and advertising and advertising solutions that resonate with Pocket FM’s numerous audience.
Troubleshooting: Identify and treat technical problems related to advert transport, making sure minimum disruption and keeping first-rate consumer enjoyment.
Responsibilities for the Ad Operations Specialist Job at Pocket FM
Ad Inventory Management: Maintain and optimize the inventory of to-be-had ad areas, ensure green usage and sales maximization.
Quality Assurance: Conduct thorough trying out of advert creatives and placements to ensure compliance with industry necessities and compatibility for the duration of devices and structures.
Reporting and Analysis: Generate awesome opinions on advertising and marketing campaign universal performance, presenting actionable insights and pointers for future tasks.
Stay Updated with Industry Trends: Keep abreast of the stylish dispositions in virtual advertising generation and first-rate practices to tell strategic alternatives and hold a competitive aspect.
Client Communication: Serve as a difficulty of contact for customers, addressing inquiries, providing updates, and making sure delight with advertising offerings.
Skills for Ad Operations Specialist Job in Bengaluru
Technical Proficiency: Expertise in ad-serving structures and devices, with robust facts of HTML, JavaScript, and net generation.
Analytical Abilities: Strong facts evaluation competencies to interpret complicated metrics and derive actionable insights for advertising advertising marketing campaign optimization.
Attention to Detail: Meticulous method to handling multiple campaigns, ensuring accuracy in ad placement and reporting.
Problem-Solving Skills: Ability to hastily grow to be aware of troubles and positioned into impact-effective solutions to hold seamless ad operations.
Communication Skills: Effective verbal and written communication abilities to collaborate with internal teams and interact with clients professionally.
Educational Qualifications for Ad Operations Specialist Job at Pocket FM
Bachelor’s Degree: Preferably in Marketing, Advertising, Business, or a related area.
Relevant Experience: A minimum of -3 years in virtual advert operations, within examined track document of coping with an achievement campaign.
Certifications: Professional certifications in digital advertising or ad operations are advantageous.
Industry Knowledge: Familiarity with the audio streaming enterprise and its advertising and marketing and advertising panorama is a plus.
Technical Training: Training or coursework in Internet technology and digital advertising systems.
Benefits at Pocket FM
Comprehensive Health Coverage: Inclusive medical medical health insurance plans that cater to employees and their families.
Professional Development Opportunities: Access to schooling applications, workshops, and conferences to enhance talents and professional improvement.
Flexible Work Arrangements: Options for a ways flung artwork and flexible schedules to sell art work-life stability.
Collaborative Work Environment: A lifestyle that encourages innovation, teamwork, and open conversation.
Employee Wellness Programs: Initiatives targeted on highbrow and bodily well-being, in conjunction with health memberships and counseling services.
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