- Job Title: Email Marketing Operations
- Company: McAfee
- Degree: Any Graduate Can Apply
- Salary: INR 3-8/- LPA
- Location: Remote
- Experience: 0-3 years of experience
- Job Type: Full-Time
About McAfee:
McAfee is a worldwide leader in cybersecurity, offering whole answers and offerings that protect clients and organizations from the current cyber threats. Email Marketing Operations Job
Our mission is to make the digital global greater secure, permitting receive as genuine with and self guarantee inside the interconnected global. We are committed to innovation, range, and fostering a collaborative and inclusive work environment.
Job Overview: Email Marketing Operations
We are attempting to find a significantly expert and recommended Email Marketing Operations Specialist to sign up for our dynamic advertising and advertising and marketing and marketing institution. The fulfillment candidate is probably responsible for the execution, management, and optimization of our electronic mail advertising and marketing and advertising campaigns.
This function calls for a detail-orientated character with a sturdy technical history, fantastic assignment management abilties, and a deep understanding of e-mail advertising and marketing practices.
Key Responsibilities: Email Marketing Operations
1. Campaign Management:
- Planned, executed, and managed e-mail marketing campaigns from idea to deployment.
- Collaborate with the advertising group to build e-mail content material material, inclusive of copywriting, layout, and layout.
- Ensure all emails are compliant with the commercial enterprise company’s excellent practices and prison requirements, collectively with CAN-SPAM and GDPR.
2. Segmentation and Targeting:
- Develop and manage target market segmentation strategies to ensure centered and customized electronic mail communications.
- Use data-driven insights to create and refine customer segments for tailor-made messaging.
3. Automation and Workflows:
- Design, implement, and manipulate automated e-mail workflows to nurture leads, engage customers, and pressure conversions.
- Continuously display display and optimize automated workflows for superior not unusual performance and overall performance.
4. A/B Testing and Optimization:
- Conduct A/B assessments to determine the effectiveness of several email factors which include problem traces, content cloth, and calls-to-motion.
- Analyze check effects and observe insights to enhance destiny campaigns.
5. Analytics and Reporting:
- Monitor and examine e-mail advertising and advertising advertising marketing campaign everyday common performance metrics, which include open prices, click-on-through expenses, conversion expenses, and ROI.
- Generate and gift regular reviews on e-mail marketing and marketing and marketing and advertising typical overall performance, imparting actionable insights and guidelines.
6. Email Deliverability:
- Manage and maintain e-mail deliverability and sender reputation by adhering to first-rate practices and tracking basic performance.
- Work with e-mail corporation companies and inner organizations to resolve deliverability issues and beautify e-mail overall performance.
7. Database Management:
- Ensure the accuracy and cleanliness of the e-mail marketing database through ordinary audits and renovation.
- Implement techniques to make the email subscriber listing even while keeping facts and integrity.
8. Cross-Functional Collaboration:
- Work cautiously with one-of-a-kind advertising and marketing and advertising groups, together with content material, format, and
- digital marketing and advertising and marketing, to make sure cohesive and blanketed campaigns.
- Collaborate with profits and customer support organizations to align electronic mail advertising and marketing and advertising efforts with common commercial enterprise desires.
9. Compliance and Best Practices:
- Stay updated with e-mail advertising and marketing and advertising and advertising tendencies, era, and extremely good practices.
- Ensure compliance with all relevant guidelines and tips, on the aspect of facts safety, and privacy prison recommendations.
Qualifications and Skills:
1. Education:
Bachelor’s diploma in Marketing, Communications, Business, or an associated area. Advanced diploma favored.
2. Experience:
0-3 years of revel in e-mail marketing operations, ideally in a B2B or era environment.
Proven tune document of managing successful e-mail advertising and marketing and advertising campaigns and attaining measurable outcomes.
3. Skills:
- Strong expertise in electronic mail advertising and advertising and marketing thoughts, along with segmentation, personalization, and deliverability.
- Proficiency with email advertising and advertising and marketing and advertising marketing systems which encompass Marketo,
- HubSpot, or Salesforce Marketing Cloud.
- Experience with electronic mail automation gear and CRM structures.
- Excellent analytical abilities and the functionality to interpret statistics and metrics to make informed options.
- Strong mission control talents with the potential to govern multiple campaigns concurrently.
- Exceptional interest in elements and strength of mind to wonderful.
- Excellent written and verbal communique capabilities.
Technical Skills:
- Familiarity with HTML/CSS for e-mail template advent and customization.
- Understanding of e-mail authentication protocols which encompass SPF, DKIM, and DMARC.
- Proficiency in the use of analytics devices like Google Analytics and email widespread performance dashboards.
Personal Attributes:
- Innovative: Constantly seeks out new techniques to beautify electronic mail advertising efforts and stays ahead of employer corporation traits.
- Collaborative: Works nicely in a set of surroundings and values the input and knowledge of co-human beings.
- Detail-Oriented: Pays near interest to detail to make certain accuracy and first-class in all elements of e-mail advertising.
- Analytical: Uses records and insights to strain choices and decorate standard performance.
- Customer-Focused: Understands the importance of the customer revel in and strives to supply applicable and attractive content.
Benefits and Perks: Email Marketing Operations
- Competitive profits and traditional everyday universal overall performance-primarily based total bonuses.
- Comprehensive health, dental, and imaginative and prescient coverage.
- 401(ok) retirement plan with business employer wholesome.
- Generous paid time off and tour timetable.
- Professional improvement opportunities and education reimbursement.
- Employee health programs, together with gymnasium memberships and mental health assets.
- Flexible artwork hours and far-flung work options.
- Inclusive and various corporation manner of lifestyles with worker beneficial aid corporations.
How to Apply: Email Marketing Operations
Interested candidates are invited to place up their resume and a cover letter detailing their qualifications and experience. Please encompass examples of preceding e-mail advertising and advertising and advertising and marketing and marketing and advertising campaigns you have got managed, collectively with any relevant frequent standard general performance metrics.
Equal Opportunity Employer:
McAfee is a same-possibility enterprise. We have an amusing range and are dedicated to growing an inclusive environment for all employees. All certified candidates will obtain interest for employment without regard to race, coloration, faith, gender, sexual orientation, gender identity or expression, countrywide starting region, genetics, incapacity, age, or veteran popularity.
This whole gadget description outlines the critical problem duties, qualifications, and personal attributes important for the Email Marketing Operations Specialist feature at McAfee.
The feature is essential to the achievement of our e-mail advertising efforts, and we are searching for a candidate who’s very technically gifted and creatively driven to join our organization.
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