A Performance Marketer Job at PocketFM is responsible for planning, executing, and optimizing digital marketing and advertising campaigns to electricity customer acquisition, engagement, and sales increase. Unlike conventional marketers, common overall performance marketers focus on data-pushed strategies, making use of paid advertising channels like Google UAC, Meta Ads, and distinct structures to optimize typical performance-primarily based completely consequences. Their function revolves spherical continuous sorting out, reading marketing campaign performance, and enforcing enhancements to achieve the exquisite pass returned on advert spend (ROAS). A successful Performance Marketer technique in Bengaluru calls for a mix of creativity, analytical abilties, and strategic thinking to energy commercial enterprise fulfillment through digital advertising efforts.

• Job Description: Performance Marketer Job at PocketFM
• Role: Performance Marketer
• Company: PocketFM
• Experience: 2 – 3 Years
• Salary: Not disclosed
• Location: Bengaluru

Performance Marketer Job in Bengaluru

Pocket FM is searching out a quite professional Performance Marketer to energy client acquisition and engagement through paid media channels. This position requires records in Meta (Facebook & Instagram) and Google UAC campaigns, with a sturdy analytical method to optimize marketing performance. You might be accountable for executing campaigns, studying overall performance metrics, and refining techniques to maximize and move lower back on funding (ROI). As a Performance Marketer Job in Bengaluru, you may work cautiously with circulate-practical agencies to broaden excessive-acting commercials and improve advertising effectiveness.

About PocketFM

Pocket FM is a maximum-suited OTT audio amusement platform, revolutionizing storytelling through immersive audio reports. With a robust freemium model, Pocket FM offers an enticing audio collection throughout severa genres, fascinating tens of thousands and thousands of listeners globally. Our task is to redefine how audiences consume audio entertainment by turning in great, serialized storytelling reports. With a developing consumer base and a sturdy content library, we hold to growth our attain, making top-rate audio content material cloth available to all. If you’re obsessed with records-pushed advertising and want to be part of a dynamic and fast-growing organization, Pocket FM is the region for you.

Roles of a Performance Marketer Job at Pocket FM

User Acquisition Strategy: Develop and put in force effective advertising and marketing and advertising techniques to build up new customers thru paid media channels like Meta and Google UAC.

Campaign Execution & Optimization: Plan, launch, and optimize overall performance marketing campaigns with a focus on enhancing key metrics together with CPI, ROAS, and retention.

Creative Collaboration: Work closely with the innovative institution to design and take a look at excessive-acting ad creatives that resonate with the goal market.

Market Analysis & Insights: Analyze marketing marketing campaign’s normal overall performance, song enterprise developments, and advise information-subsidized upgrades to beautify advertising effectiveness.

Budget Management: Optimize ad spend to maximize cross backing, making sure rate-green boom whilst attaining marketing goals.

Key Responsibilities of a Performance Marketer Job in Bengaluru

Performance Tracking & Analysis: Use devices like Google Ads Manager, Meta Ads Manager, and AppsFlyer to track and analyze campaign standard overall performance.

A/B Testing & Experimentation: Conduct non-forestall A/B checks on creatives, audience segmentation, and bidding techniques to enhance the campaign’s overall performance.

Attribution & Funnel Optimization: Understand particular attribution models and optimize campaigns primarily based on character conduct and conversion charges.

Competitor Benchmarking: Monitor organization tendencies, analyze competitor strategies, and implement modern advertising and marketing methods.

Reporting & Insights: Prepare specific reviews on advertising marketing campaign performance, presenting records-pushed insights to improve destiny campaigns.

Education & Qualifications Required for a Performance Marketer Job at PocketFM

Bachelor’s or Master’s diploma in Marketing, Business Administration, Data Analytics, or a related region.

1-three years of revel in common overall performance advertising, in particular with Meta Ads and Google UAC campaigns.

Certification in virtual marketing (Google Ads, Facebook Blueprint, and lots of others.) is favored.

Strong analytical mindset, with the capacity to interpret complex advertising and marketing information and derive actionable insights.

Understanding of attribution fashions, purchaser adventure mapping, and conversion optimization techniques.

Skills Required for a Performance Marketer Job at PocketFM

Campaign Management: Expertise in walking and optimizing Meta (Facebook & Instagram) and Google UAC campaigns.

Analytical Skills: Proficiency in statistics evaluation gadgets like Google Analytics, AppsFlyer, and Excel to music and measure campaign success.

A/B Testing & Optimization: Experience with checking out one-of-a-kind creatives, targeting techniques, and advert placements to improve general overall performance.

Audience Targeting & Segmentation: Ability to perceive excessive-charge target marketplace segments and position into effect specifically focused on techniques.

Strategic Thinking & Creativity: Ability to craft compelling ad creatives and marketing and marketing messages that drive engagement and conversions.

Benefits of Working at PocketFM

Competitive Salary & Incentives: Attractive compensation with basic overall performance-based total bonuses.

Health & Wellness Benefits: Comprehensive medical health insurance and well-being applications for personnel.

Flexible Work Environment: Hybrid paintings alternatives with a dynamic and collaborative group lifestyle.

Learning & Development: Opportunities for upskilling through workshops, courses, and mentorship packages.

Career Growth & Recognition: Fast-tune career development with opportunities for promotions and management roles.

Conclusion

A Performance Marketer hobby at PocketFM is an exceptional opportunity for advertising and marketing experts who thrive in information-pushed environments. With a focus on Google UAC and Meta Ads, this characteristic needs knowledge in marketing campaign optimization, goal market focused on, and innovative trying out. Pocket FM offers a brief-paced, modern-day workplace in which you can make an instantaneous effect on patron acquisition and engagement. If you have 1-3 years of enjoyment in overall performance advertising and are keen to increase in a dynamic media-tech business enterprise, this Performance Marketer manner in Bengaluru is the best possibility for you.

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As Pocket FM Ad Operations Specialist Job in Bengaluru continues to extend its attain and beautify its services, the agency is attempting to find an expert Ad Operations Specialist to sign up for its dynamic group in Bangalore. This characteristic is pivotal in coping with and optimizing digital advertising and marketing campaigns, ensuring seamless advert shipping, and maximizing campaign typical performance to manually the organization’s increase target.

• Role: Ad Operations Specialist
• Company: Pocket FM
• Experience: 1 – 2 years
• Salary: Not Disclosed
• Location: Bengaluru

Ad Operations Specialist Job at Pocket FM

An Ad Operations Specialist manages and optimizes digital advertising campaigns to ensure effective shipping and standard overall performance. They deal with advert trafficking, marketing campaign setup, troubleshooting, and ordinary overall performance evaluation throughout numerous structures like Google Ads, Facebook Ads, and programmatic networks. Their role consists of taking part with income, advertising, and technical teams to enforce ad techniques, song key metrics, and maximize sales. They make sure advertisements follow platform tips, remedy technical problems, and optimize creatives for higher engagement. Strong analytical capabilities, interest in the element, and understanding of the advert-serving era (which includes Google Ad Manager) are vital for the fulfillment of this function.

About Company

Pocket FM is an audio leisure platform that gives a huge series of audiobooks, podcasts, and radio dramas in more than one language. It abilities content throughout various genres, at the side of romance, mystery, self-development, and mythology. The app offers immersive storytelling with expert voice artists, engaging historical past ratings, and serialized content material, making it a famous preference for listeners searching for a possibility to conventional reading. Users can get admission to free and top-charge content material cloth, with a subscription version for one-of-a-kind testimonies. Pocket FM has acquired large recognition in India and the past, appealing to audiences who experience lengthy-form audio storytelling on the cross.

Roles for Ad Operations Specialist Job in Bengaluru

Campaign Management: Oversee the prevent-to-give-up execution of digital advertising campaigns, from initial setup to final reporting, ensuring alignment with consumer targets and well-timed delivery.

Technical Implementation: Configure and control advert trafficking through the usage of industry-stylish systems, ensuring correct advert placement and functionality at some point of numerous virtual channels.

Performance Monitoring: Continuously display screen advertising and marketing campaign metrics, study statistics to pick out trends, and put in force optimization techniques to decorate key performance signs that incorporate click-on on-via fees and conversion quotes.

Collaboration: Work carefully with move-sensible teams, inclusive of income, advertising, and content cloth creators, to broaden and position into impact-powerful advertising and advertising and advertising solutions that resonate with Pocket FM’s numerous audience.

Troubleshooting: Identify and treat technical problems related to advert transport, making sure minimum disruption and keeping first-rate consumer enjoyment.

Responsibilities for the Ad Operations Specialist Job at Pocket FM

Ad Inventory Management: Maintain and optimize the inventory of to-be-had ad areas, ensure green usage and sales maximization.

Quality Assurance: Conduct thorough trying out of advert creatives and placements to ensure compliance with industry necessities and compatibility for the duration of devices and structures.

Reporting and Analysis: Generate awesome opinions on advertising and marketing campaign universal performance, presenting actionable insights and pointers for future tasks.

Stay Updated with Industry Trends: Keep abreast of the stylish dispositions in virtual advertising generation and first-rate practices to tell strategic alternatives and hold a competitive aspect.

Client Communication: Serve as a difficulty of contact for customers, addressing inquiries, providing updates, and making sure delight with advertising offerings.

 

Skills for Ad Operations Specialist Job in Bengaluru

Technical Proficiency: Expertise in ad-serving structures and devices, with robust facts of HTML, JavaScript, and net generation.

Analytical Abilities: Strong facts evaluation competencies to interpret complicated metrics and derive actionable insights for advertising advertising marketing campaign optimization.

Attention to Detail: Meticulous method to handling multiple campaigns, ensuring accuracy in ad placement and reporting.

Problem-Solving Skills: Ability to hastily grow to be aware of troubles and positioned into impact-effective solutions to hold seamless ad operations.

Communication Skills: Effective verbal and written communication abilities to collaborate with internal teams and interact with clients professionally.

Educational Qualifications for Ad Operations Specialist Job at Pocket FM

Bachelor’s Degree: Preferably in Marketing, Advertising, Business, or a related area.

Relevant Experience: A minimum of -3 years in virtual advert operations, within examined track document of coping with an achievement campaign.

Certifications: Professional certifications in digital advertising or ad operations are advantageous.

Industry Knowledge: Familiarity with the audio streaming enterprise and its advertising and marketing and advertising panorama is a plus.

Technical Training: Training or coursework in Internet technology and digital advertising systems.

 

Benefits at Pocket FM

Comprehensive Health Coverage: Inclusive medical medical health insurance plans that cater to employees and their families.

Professional Development Opportunities: Access to schooling applications, workshops, and conferences to enhance talents and professional improvement.

Flexible Work Arrangements: Options for a ways flung artwork and flexible schedules to sell art work-life stability.

Collaborative Work Environment: A lifestyle that encourages innovation, teamwork, and open conversation.

Employee Wellness Programs: Initiatives targeted on highbrow and bodily well-being, in conjunction with health memberships and counseling services.

Click Here to Apply Now

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